Social Media

Specific information about he benefits of being current on social media like facebook, twitter, youtube, instagram, tictoc, clubhouse

There are many ways businesses can use social media and Internet marketing to their advantage.

By creating their own online profiles, they can develop following online through sites such as Twitter, Facebook and LinkedIn, as well as distributing content through Wikipedia, a business blog and their website.

Since the goal of social media is to start and spread conversation, businesses have to offer a point of intrigue, be it through interesting content or an incentive in exchange for participating in an information exchange.

Businesses can also use the information that sites such as Facebook offer about their users to target Internet advertising at a specific market.

Since Facebook publicly shares information such as occupation, location, marital status, educational background and interests, it is easy to design and target advertising campaigns at a specific group of users.